Tom Wallis, Gousto’s CMO, recounts one of his favourite growth moments:

Right after every meeting when I started my first job, my manager used to give me feedback. People would start filing out of the room, but behind me, I’d hear a quiet voice — “Tom, do you mind just…


Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve learnt that Sean Ellis’s Growth Hacking is great in the short-term but destructive in the long-term. …


I’ve been searching for a guide to help me run better development conversations with my team since I first became a manager two years ago.

In those early days, my development conversations were wooden and over-prescriptive. I’d spend hours preparing 5-page documents, scoring(!) people on ‘success factors’ the team and…


I believe that every team must always have a plan in place to improve both the team and ways of working continually. Otherwise, your team can never be on a steady path to becoming the best at what you do. Things like that don’t just happen by chance. And in…


Talking in terms of outputs is one of the most straightforward changes you can make to communicate well at work. A simple reframing of what you plan on doing can be the difference between someone thinking you’re fully on top of things or confused and in need of help.

But…


This post originally was published on mindtheproduct.

At most high-growth startups, engineering time is scarce, and targets are high. If you work on the wrong opportunity for a few months, you run a significant chance of missing your results. …


The one-sided vs two-sided debate has been one of the most fiercely fought of 20th-century. The feud began in the fifties when psychologists Marks (1951) and Jones (1952) squared off with Burke (1953) and Hick (1952). Jones believed one-sided was the only methodology required. Burke said it could lead to…


At the end of 2019, the mood in the Growth team was low. The team had been working individually for long stretches, shipping impactful but smaller-scale CRM tests to hit our targets. The work was tedious, uncollaborative, and gave little room for creativity.

We did hit our end of year…


A room full of smart people with access to a boatload of information on the internet about A/B testing wouldn’t make basic mistakes when experimenting, would they?

In our case, absolutely. Our room full of smart people with access to a boatload of information made a boatload of mistakes in…

Dominic Sando

Head of Product at Gousto

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