Dominic SandoinUX CollectiveHow about we make Product Strategy simple?I’m not too fond of the articles out there on Product Strategy. Why? Because they often present a set of steps that sound great in practice…Mar 21, 2022Mar 21, 2022
Dominic SandoinUX CollectiveIdentifying the best design option like a scientistA case study of using unmoderated click tests to evaluate the usability of alternate feature designs, co-authored by Alessia Romano and me.Jan 12, 20222Jan 12, 20222
Dominic SandoinUX CollectiveA week where a product team doesn’t make a good decision is a wasted weekI’ll let you in on a secret. There’s an easy way you can assess how good a product trio is at discovery. Just ask them, “what did you learn…Dec 23, 20212Dec 23, 20212
Dominic SandoinGousto Engineering & DataFive top coaching lessons from Gousto’s C-SuiteTom Wallis, Gousto’s CMO, recounts one of his favourite growth moments:Mar 25, 2021Mar 25, 2021
Dominic SandoinProduct CoalitionFrom Growth Hacking to Product ThinkingGousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve learnt…Feb 26, 2021Feb 26, 2021
Dominic SandoThe ultimate guide to personal development planningI’ve been searching for a guide to help me run better development conversations with my team since I first became a manager two years ago.Jan 27, 20211Jan 27, 20211
Dominic SandoHow we created a vision for our Product team in just three hoursI believe that every team must always have a plan in place to improve both the team and ways of working continually. Otherwise, your team…Jan 5, 2021Jan 5, 2021
Dominic SandoUnlocking the massive value of a well-focused squad with Discovery TeamsAt most high-growth startups, engineering time is scarce, and targets are high. If you work on the wrong opportunity for a few months, you…Jul 6, 2020Jul 6, 2020
Dominic SandoWhy two-sided testing is reducing your A/B testing program’s impact by 25%The one-sided vs two-sided debate has been one of the most fiercely fought of 20th-century. The feud began in the fifties when…Jul 1, 2020Jul 1, 2020
Dominic SandoinThe StartupWhy every PDP should include work designAt the end of 2019, the mood in the Growth team was low. The team had been working individually for long stretches, shipping impactful but…Apr 15, 20201Apr 15, 20201
